Upfront pricing, whether fixed fee or value-based (or a combination of both), is not a new concept to the accounting industry; we have heard about it for many years. In the early days, there was a strong debate regarding the merits of upfront pricing vs traditional time billing, especially from those that were concerned they might miss out on getting paid all their chargeable hours.
However, as the years have passed, what has become clear is that fixed fee billing is not a shiny new trend that will fade away. Instead, I have seen a steady shift towards upfront pricing models in firms, particularly fixed fee pricing, with more firms adopting this model every day and implementing smarter ways to price and protect their revenue.